Kids O'Clock was launched in 2019 from the desire to find a trustful and inspirational digital space to shop and sell preloved items for kids.
9 months after her son's birth, Kidso founder, Laura, was struggling to buy and sell the clothes she had accumulated in her London home.
After 10 years in the retail and fashion industry, between New York and London, and working with players such as Moda Operandi, Ralph Lauren, Net a Porter and Harvey Nichols – she took the plunge and launched the dedicated marketplace for preloved items for kids.
From visiting the first thirty Kids O'Clock parents' homes to launching a circular service with Harvey Nichols, Laura digitalised and created a brand from a principle that has long been in existence:
We believe it starts with a powerful and trusted community of parents.It starts at home, and it starts with our closets.
Kids O’Clock is a platform dedicated to promoting the circular economy for preloved kids’ stuff.
We believe it starts with a powerful and trusted community of parents who feel empowered to shift their habits. It starts at home, and it starts with our closets.
Good quality items were made to last longer and we believe they shouldn’t be thrown away.
We want to empower the new age of parents who are conscious of their choices and the impact on people and the planet.
THE KIDS O'CLOCK APP
The Kids O'Clock app is here!
Browse and buy your favourite kids brands at up to 70% off retail price – upload in seconds and sell your preloved kids items – connect with like-minded parents who share the same love for preloved items and the planet.
The new Kids O'Clock app is free to download on the Apple App Store and Google Play Store.